Zara Marketing Plan Essay Example

Zara Marketing Plan Essay General presentation (counting a succinct customers and class showcase/pattern diagram) Entry mode - The reasonable method of passage for Zara to enter the attire business in Vietnam is diversifying. - As Vietnam’s joint endeavor guidelines are exacting; the Vietnamese financial specialists should possess at any rate 51% of the enterprise’s capital. This will make a few challenges to Zara in term of controlling the business. Hence, diversifying is increasingly reasonable on the grounds that the method of passage is appropriate for entering a little nation and subject to huge social contrasts from Zara’s command post (Spain) as Vietnam. - In term of money related, diversifying makes another wellspring of pay for Zara, through installment of establishment charges, sovereignty and duties notwithstanding the chance of sourcing private name items to franchisees. In term of key, diversifying can be Zara’s mean of spreading hazard by increasing the quantity of ar eas through the franchisees’ speculation. SWOT examination Market division and focusing on Segmenting and Targeting the market* - Zara’s target clients are focusing in high patterns and need to have the most stylish trend patterns. - Geography, segment, psychographic, advantages, and use rate are the fundamental bases for dividing shopper markets. - Demographic division assumes a major job for Zara. It incorporates sexual orientation, age, moral standards, and family life cycle. - Zaras target advertise is for the most part ladies and less men. Zara plans all the more apparel for ladies. - It is centered around individuals of various age, including age X and Y. The individuals who gain enough cash and can purchase garments from Zara shops. Situating the company* - INDITEX at present runs 5154 stores divided into eight marked chains: its leader image Zara5, Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. Zara has situated its image to convey the most stylish trend, very much made, at a value that makes it achievable by a great many individuals. - ZARA is situated increasingly chic contrast with its rivals yet shockingly with a generally low cost conduct. Gauge piece of the pie Marketing goals Set promoting objectives* *  · Fast lead time †separating the plan, assembling and dissemination movement minimize expenses by keeping stocks low items are accessible on the shopping floor and routinely supplanted, given the short existence of things *  · Fast style †utilized data advances and gatherings of fashioners through retail location framework into what the shops sell as their criticism is sent back to the administrative center *  · Brand name all the more notable †global extension (stores, circulation focuses) *  · To convey the correct item, with the goal that ensure address the issues and desires for explicit objective client portion *  · Provide quality garments and client assistance at a sensible cost Showcasing blend methodologies According to Kotler, Keller and Burton (2009), advertising blend methodology is required to grow the section situating technique, which incorporates all perspectives, for example, item, value, advancement and spot. Zara sells a to a great extent homogeneous item for a worldwide market (Flavian and Polo, 2000). All things considered, there are a few changes in its promoting blend as a result of the customer’s size contrasts in Asian nations (Monllor, 2001). What separates Zara’s plan of action from that of its rivals is the turnaround time, and the store as a wellspring of data. Zara’s techniques like in the nick of time assembling, conveyance and deals, adaptable structure, low stock guideline, snappy reaction strategy and propelled data innovation empower a speedy reaction to customer’s evolving requests (Castellano, 1993, 2002) Product and Brand Strategy Brand procedure raised its image mindfulness by embracing a few new brand methodologies, for instance, offering extreme style requiring little to no effort. teach this market and impacts shopper shopping propensities (Blanco and Salgado, 2004) to accomplish the informal exchange all through customers and construct positive brand value. utilize internet based life, for example, YouTube, Facebook, and Twitter as a decent correspondence channel to its buyers and an apparatus to create brand network. focuses on clients as well as its utilizes by applying inside marking, which pushes its staff to better understanding, overseeing and conveying Zara brand. Item methodology Product procedure is one of key components of a brand technique that prompts the achievement of a brand system. make its way of life to clients: â€Å"you better get it today since you probably won't discover it tomorrow† by leaving enormous regions void in its costly retail shops and empowering infrequent stock-outs. gathering data to settle on the choices on articles of clothing sold in all the business sectors where Zara works (Bonache and Cervino, 1996). senior supervisors choose the particular pieces of clothing that will be put in plain view in the store to meet the customer’s taste around there (Fabrega, 2004). dispatch new highlights with top notch standard separate its items to meet customer’s prerequisite and requirements: item creation and conveyance in fifteen days; Changes of a current piece of clothing can be put in plain view inside about fourteen days; produces its â€Å"live collections†; lauching 11,000 new things consistently (Ghemawat and Nueno, 2003). Adminis tration strategy* * Physical confirmations Evidence is an item assist customers with understanding our item. It isn't legitimately engaged with buyer getting them, however it can impact customer conduct. * Process This is the administration procedure when clients passage into Zara store, including after-deals administration * People The salespersons in our shop have a decent and expert degree of administration. This is the most immediate assignment that to improve fulfillment with purchasers. * Customer Information Analysis and Reporting retail location framework: utilizing information accumulated through these visit exchanges, criticism Pricing system set the cost for its items =gt; advertisers and product offering administrators do/purchase research reports + to have a superior comprehension of Vietnamese costs and its objective buyer brain research + to get reference costs of existing rivals in this market. noteworthy development in brand mindfulness and design cognizance an appe al in style industry, particularly on quality garments, whose deals are anticipated to develop around 15% before the finish of 2012. 1 According to customer conduct, it is appeared in chart beneath that Vietnamese shoppers burned through 13. 9% of their earnings on garments. (A picture about Vietnamese costs will be embedded here) Source: Vinaresearch Company (2012)) (RNCOS research report (2012), Vietnam Retail Analysis (2008-2012) ) Zara costs in worldwide markets are commonly higher because of longer dispersion channels (Ghemawat and Nueno, 2003) can influence its situating in those nations and subsequently, its image picture (Ghemawat and Nueno, 2003). concentrate on giving in vogue garments to young people and office individuals with a normal and higher pay. â€Å"Zara costs depend on comparables inside the objective market, subject to taking care of expenses in addition to an objective margin† the costs are evaluated to be sensibly and reasonable to these objective clie nts. make bargains by offering barely any pieces from a similar assortment as a cluster at a lower cost. Appropriation Strategy Distribution is the central matter of advertising methodology of organization, including market coordinations, online stores and physical stores retailers. Market coordinations Zara has its own brought together conveyance framework Zara can open a circulation or satellite focuses in Vietnam, where it is simpler to convey its items inside Vietnam as well as China, Thailand, Singapore and other Asian nations around. open shops in large urban areas in Vietnam, for example, Ho Chi Minh City, Ha Noi, Da Nang, apply nearby deals program and estimating methodology to increase a few points of interest. Online Channel Zara sells its items by means of online shops at www. zara. com and dispatches application on IPhone to let programs search through the most recent data with respect to new assortments. fabricate Zara Vietnamese site with Vietnam Dong just value, advan cements, etc, and confine Zara site to convey the items to Vietnam.. Retailing and stores Zara accepts that its shop windows, the substance of which are additionally chosen in La Corua are for the most part the publicizing it needs. Its advancing and publicizing device chiefly bases on word’s mouth. + Vietnam: center around picking high populace, numerous workplaces, colleges and traffic regions, for example, District 1, 3 or Tan Binh District in Ho Chi Minh, business city, for settling its lead stores. orchestrate its shops in renowned areas neighboring other high garments producers, which sets up the acknowledgment quicker in the market. All around, Zara normalizes the key vital components, to be specific the area, window show, inside plan, store design, store show revolution, client assistance, data frameworks and coordinations. We will compose a custom article test on Zara Marketing Plan explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Zara Marketing Plan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Zara Marketing Plan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The remainder of the components are modified to the market to suit neighborhood inclinations (Fabrega, 2004). + Vietnam: offer new arrangements of planner style articles of clothing and accessoriesâ€shoes, packs, scarves, adornments and, all the more as of late, toiletries and cosmeticsâ€for generally low costs in refined stores in its prime areas to draw masses of design cognizant recurrent clients. enroll workers locally to show signs of improvement comprehension of the nearby market inclinations (Martinez, 1997). Limited time blend (IMC),

11 Unethical Interview Questions You Dont Need to Answer

11 Unethical Interview Questions You Dont Need to Answer Truly, it’s a meeting and you’re attempting your best to be an accommodating person. However, that doesn’t mean letting somebody ask you data that’s beyond reach. In some cases â€Å"innocent† inquiries concerning your side interests and your children can justâ feel like casual conversation, however are furtively a snare to get you to disclose data that could influence your odds. Asking certain things inside and out can be viewed as segregation and is expressly not permitted by government regulation.Be cautious for the accompanying 11â unethical interviewâ questions and have a turn answer prepared. The best general guideline? On the off chance that there’s an inquiry that doesn’t appear to be pertinent to your obligations or execution or how well you’d fit into the organization or job, evade it.1. â€Å"What does your significant other/spouse do?†Some states effectively preclude segregation on the grounds of conjugal status. These kinds of inquiries are generally posed so as to oppress ladies, who may get pregnant or have youngster care worries that solitary up-and-comers wouldn’t. Abstain from noting whatever appears to evaluate whether you have a life partner at all.2. â€Å"Are you pregnant?†First of all, it’s inconsiderate to inquire. Second, allude to the abovementioned. Any inquiry of your children, your arrangement to in the end have children, or your childcare schedules are to be stayed away from for the equivalent reasons.3. â€Å"Do you have an incapacity that may meddle with your activity performance?†(Or anything about an inability or an example of ailment, for example days off, workers’ comp claims, psychological well-being issues, and so forth.) These might appear substantial inquiries, yet it is unlawful to pose any inquiries which would uncover the presence of a handicap before the proposition for employment is made.4. â€Å"Have you at any po int been arrested?†Again, a few states unequivocally restrict this. What's more, at times, questions like these are utilized to oppress minority competitors which is far more terrible than simply victimizing criminals, and really illegal.5. â€Å"What year did you graduate?†This is a tricky method of making sense of your age. Furthermore, age separation is definitely not something worth being thankful for. It’s been governmentally restricted since 1967 (at any rate as applied to individuals beyond 40 years old). Primary concern: you don’t ever need to reveal your age.6. â€Å"Are you in a union?†You reserve a privilege to join an association and it isn't alright to attempt to deny you from doing as such. Try not to be examined concerning your organization enrollment or expectation to get one, so don’t answer any inquiries that could give that data out.7. â€Å"Would you take a hereditary test?†It is absolutely illicit to approach you f or hereditary data, starting at 2008. It is additionally unlawful to get some information about your relatives. You are not at all required to step through any exam or give your potential business any data about your genes.8. â€Å"Where is your name from?†These questions are planned for making sense of your ethnic foundation. Different inquiries like this are â€Å"What different dialects do you speak?† or â€Å"What was your first language?† Racial segregation is to be disliked. Don’t be a gathering to it.9.â€Å"Where do you worship?†Or: â€Å"What days do you worship?† This may be proof of your manager attempting to make sense of what your confidence is. They may be really inquisitive on an individual level, however you are not required to-nor should you-say. It could be a potential methods for strict segregation and unlawful as indicated by the Civil Rights Act.10. â€Å"Will you take a polygraph?†Most managers are governmentally not permitted to request that you take an untruth identifier test as a state of business or to be terminated, not recruited, or restrained for can't. You can thank the Employee Polygraph Protection Act of 1988 for this.11. â€Å"What do you as of now make?†There’s another equivalent compensation law in Massachusetts that makes asking this unlawful. Be that as it may, you’re not required to answer it anyplace else either! Have a go at rotating rather with a line like, â€Å"I’d want to talk about cash somewhat later; at the present time I’m simply keen on whether this is a solid match for the two of us. I’m sure we’re on the equivalent page.†

The Search for Happiness in Jane Eyre, by Charlotte Brontë :: Jane Eyre Essays

Jane goes through her initial 10 years of her life at Gateshead Hall, a sumptuous manor. She lived with her Aunt, Mrs Reed, and three cousins, Eliza, Georgina and John. During her time in the house she wouldn't set out contend with the escort, and satisfied each obligation. Jane is denied of affection, euphoria and acknowledgment. She is especially undesirable and detached. Eliza, John and Georgiana were currently grouped round their mom in the drawing-room... Me, she had apportioned from joining the gathering (part) Mrs Reed keeps Jane simply because of a guarantee she made to her significant other on his deathbed. This maltreatment and disregard from her family members powers Jane to be angry and brimming with disdain. Later on Jane starts to defend herself. Once Jane starts to radical to the maltreatment done by John and Mrs Reed, maybe a wild monster had been released within her. Something stood up of me over which I had no control (chap) She revolted in light of the fact that she was for some time denied of opportunity, and her detainment. From this confinement Jane figures out how to learn autonomy and figures out how to extremely just on herself for much required solace and diversion. The most significant exercise Jane learns at Gateshead is self autonomy. Jane is before long sent away to Lowood school. Lowood school has high dividers and exacting principles which holds the opportunity of understudies. Lowood consumes her body (unpalatable nourishment, awful conditions), yet Gateshead destroyed her spirit (confinement). Life at Lowood is amazingly cruel, the students are all the time given unpalatable dinners, horrendous dress, and incredibly cool conditions. It is through miss Temple and Helen that Jane gets her first taste of affection and acknowledgment. Helen is Jane's closest companion at Lowood. Helen is a strict job (radiant, and discusses God), in forming her character. Helen accepts everybody should adore their adversaries. Despite the fact that Jane doesn't take to Helens great heart and amiable attitude, with her wie word, Jane regards her for them and listens energetically to what Helen needs to state. Mr Brockleurst is the head educator of the school. He is another very strict figure that Jane runs over. He discusses the fatal sins Jane has commited, yet he doesn't see his own activities are far more regrettable. Mr Brocklehurts is a cruel and deceptive man, compelling the school to live in squallid conditions, so he can bolster his own sumptuous way of life. My arrangement is raising these young ladies is, not to habituate them to propensities for luxuary and extravagance, yet to render them solid, tolerant, self-denying.

The Foolproof Topics for Five Paragraph Essay Strategy

The Foolproof Topics for Five Paragraph Essay Strategy What Everybody Dislikes About Topics for Five Paragraph Essay and Why Before discussing the conclusion, it's essential to take a look at the manner body paragraphs are built. You want to know the 3 vital elements of the specific article. The best thing about introducing your most important points in the very first paragraph is it gives an outline for your body paragraphs and gets rid of the need to write in transitions between paragraphs. Your principal body ought to be written as a collection of paragraphs. In the event that you haven't ever got a paper around the internet, you are going to want a great deal of queries concerning the way in which the order is going to be managed. How you take advantage of the aforementioned things would be ultimately determined by your precise circumstance. All you need to do is focus on any of the methods below and you'll have the topics flowing your way very quickly. Order the medic ation you have to have in virtually no time. Services where you are able to come across expert essay writer online are extremely popular among the web. Each card has a distinctive writing example! Click the image below to get to the join page. It's simple to download and install to your cellular phone. Even though the conclusion paragraph comes at the conclusion of your essay it ought not be considered an afterthought. Also, once you are grading, you're able to quickly scan the paragraphs and essays. You must be aware, however, that there are numerous other methods to compose essays that are longer than 5 paragraphs. If you know what things to expect and know how to compose a five paragraph essay, you'll be ready to tackle any essay writing prompt. The introduction has become the most important paragraph because it supplies direction for the whole essay. Just continue your introduction short and easy. What You Don't Know About Topics for Five Paragraph Essay The introductory paragraph should also incorporate the thesis statement, a type of mini-outline for the essay. On the Written part of the TOEFL, you are going to be requested to compose an essay that is more than 1 paragraph long. No matter whether you would like to understand how to compose a three paragraph essay of 5 paragraph paper, an introduction stays the same. No matter the instance, utilize these guidelines to strengthen your understanding of this preliminary essay format. This paragraph is just one of the most crucial in our papers. Despite the fact that the simple paragraph comes at the conclusion of your essay it ought not be regarded as an afterthought. Your very first paragraph might be a brief history of the subject, or a list of key defining points. The conclusion paragraph can essay a challenging paragraph to compose ways but, as it's your very last opportunity to convince or otherwise impress the reader, it's well worth investing some time in. Topics for Five Paragraph Essay Features Readers must have solid information regarding the water conservation. Lives of people have changed to an excellent extent with the progress in science and technology. Everybody's life is extremely contingent on the scientific inventions and contemporary technology. The Topics for Five Paragraph Essay Pitfall The greatest difference between both types of writing is. If you don't have an idea how a decent five-paragraph essay needs to be formatted, please have a peek at unique examples posted online at no cost. It is advised to look for the one which has a fantastic reputation and offers high-quality papers at economical rates. Even the most well-known examples need context. The cost of an essay rides on the quantity of effort the writer has to exert. It's possible for you to understand somebody else's argument even when you disagree with this. The principal reason someone is creating an argumentative essay is definitely to earn an effort to convince or sway another man or perhaps a group of men and women in your rightness in a certain theme. 1 way to think about the conclusion is, paradoxically, quickly another introduction easy it does actually contain a number of the same capabilities. How to Choose Topics for Five Paragraph Essay For the explanation, it's crucial that you've got comprehension of the way to compose a college research paper in order to earn the wonderful grade you'd like. If you select an intriguing subject for your paper, then you will certainly have a greater chance to be accepted at the college. Therefore, many students and employees decide to purchase low-cost essay rather than writing it themselves. For a student to take pa rt in the western world of academics, it's essential they know the fundamentals of the 5-paragraph essay.

Ancient Literature

Cancer Research Cancer Medical Research - 1417 Words

Cancer Medical Research Introduction With the emergence of killer diseases such as cancer and diabetes, medical research institutions are devoting enormous resources to discover new and effective ways of tackling the problem. The United States National Institutes of Health (NIH) are the premier research facilities, boasting of the world’s largest source of biomedical research funding. Started over a century ago, the institute has been at the forefront in advancing the understanding of health and diseases. As a result, the world is safe from traditional ailments that threatened life. Consequently, life expectancies have increased by at least three decades since the inception of the research facilities. Aided by modern technology, the†¦show more content†¦There are about three common immunotherapies, which are: hybrid, passive or active. Immunotherapy operates under the scientific facts that lays out that cancer cells contain molecules that are attached onto their surface which the immune system can detec t. In active immunotherapy, tumor associated antigens (TAAs) are directed at the cancer cells and they begin attacking them. Passive immunotherapy works by enhancing anti-tumor responses by the use of monoclonal antibodies, cytokines, and lymphocytes. In some cases, immune cells are transferred from the body of the patient, cultured, and returned to the body to attack the cancer cells (Collins, 2009). This form of cellular therapy commonly uses and dendritic cells and cytotoxic T-cells. History of Immunotherapy Immunotherapy traces its origin to the immunization programs of the 1796, when scientists discovered that introducing toxins to the body caused the body to form antitoxins. Later on, it was discovered that antibodies could be formed to target a specific disease in the body. It was until 1987 when researchers discovered that cytotoxic T-lymphocyte 4th antigen (CTLA-4) prevented T (thymus associated) cells from attacking and destroying tumor cells. This discovery made a breakthrough in cancer treatment. Researchers created an antibody against the CTLA-4 that allowed the human immune system to attack and destroy tumorigenic cells in the body (Marraffini, 2010). This discovery formed the

Six Sigma and Lean Six Sigma †Free Samples to Students

Question: Discuss about the Six Sigma and Lean Six Sigma. Answer: Introduction This paper uses illustrations to propose three suitable lean six sigma techniques from brainstorming, Affinity Diagram, impact/effort matrix, and analytical hierarchy process. Most specifically, the paper examines the manner in which the three selected techniques could be used in sequence by the management of McDonalds to generate, and priorities and evaluates potential solutions to issues of reducing stock out in stores and reducing food wastage due to food quality. The application of three six-sigma techniques plays a central role of ensuring that McDonald solves above problems. More importantly, they will help align the company operations and ensure that management develops quality improvements. Three techniques for discussion include brainstorming, affinity diagram, and impact/effort matrix. Brainstorming approach requires that employees at McDonald follow simple brainstorming on what to do and not to do. Vijaya Sunder (2013) explains that brainstorming session provides an opportunity to generate many ideas on ways to solve a problem. Furthermore, it is also imperative to note that the implications of brainstorming tools is to combine both internal as well as relaxed technique for researching the problem with an objective to come up with the best solution (Gupta, 2015). Application of brainstorming approach at McDonald will ensure that employees in charge of stock think about the best way to align development of operations and information. Manager will think about employing more employees to start taking stock to meet customer needs as well as minimizing many wastages (Ptacek Motwani, 2011). Management will follow five stages to come up with an appropriate solution (see figure 1 above). Management must first understand the background information concerning ordering of stock by managers of outlets that ran on shifts (Gygi BarCharts, 2016). They will understand that the simple method in play does not have any form of calculations. Furthermore, the second and third stages will involve defining the problem and generating the best ideas like the need to employ more employees to concentrate on delivering high quality food, offering good services, as well as observing a high level of cleanliness. The affinity diagram shown below will help present a pool of ideas created from the above brainstorming session. Management will now have to analyze, prioritize and implement them (Jung-Lang, 2017). The importance of coming up with few ideas is because of their easiness to respond to them as well as sift through (Antony, Setijono Dahlgaard, 2016). Taghizadegan (2006) maintains that a manager can come up with appropriate solution without formal technique. Schonberger (2008) an affinity diagram offer managers with appropriate techniques of handling large number of ideas. Managers will deal with large set of ideas such as human resource issues, failure to have standards, unappreciation of staff, low staff morale, and among other ideas. Rampersad and El-Homsi (2007) refers to the impact/effort matrix as a graphical representation that depicts efforts on x-axis and impacts on y-axis. Every manager need to come up with efforts to draft solutions that are likely to have positive impact. In addition, the four quadrants offer an opportunity to list all activities needed by management to solve the two issues. For instance, as a tool, the impact/effort matrix is likely to give managers of McDonald time and opportunity to evaluate their solutions of reducing the level of stock as well as control on the level of food wastage. The impact to reduce on the level of stock would require that management consider taking stock as well at changing the current method of stocktaking. The impact to reduce on the level of stock would require that management consider taking stock as well at changing the current method of stocktaking. While it is understood that management take a long time to take stock, this could be the reason as to why the company has failed to minimize on wastages. For instance, management of outlet took the responsibility of ordering stock based on their own knowledge and past data already sold to customers during the previous day. Apart from solving the issue of reducing stock in stock in stocks, the company could also use brainstorming to respond to issues of reducing food wastage because of food quality. Management will provide background information about all cooked food. Some of the background could cover how much time the company takes to hold apple pie, nuggets, and fries. The importance of using this technique lies in the need for team members to tap into their creativity and intuition. For instance, the diagram below will become important in ensuring that management responds to many ideas that are likely to come up. Consequently, management could also respond to ideas that look seem too large to understand or solve. The technique will ensure that that management eases management of food wastage because of quality. Operation of MacDonald in Singapore has seen the company fail to use same practices being used in the United States. After cooking the products and placing it at the holding area, employees take time timing. However, once the food exceeds the expected time, employees consider it a waste. Manager only comes in to calculate the amount of food that has been disposed. Therefore, application of affinity diagram shown above will ensure that management controls the amount of all cooked food (Drohomeretski, et al, 2014). For instance, this could involve having enough staff, resources and tools such as timers or phone alerts at the waiting room. Furthermore, the diagram indicates that a management could design its culture in order to focus on areas such as outcome orientation, attention to detail, or innovation and risk taking. This could also involve assigning crew leaders to start following the command of a shift manager concerning the quantity of food to cook depending on the situation exi sting in the store. While management takes a long time to take stock, this could be the reason as to why the company has failed to minimize on wastages. Management of outlet took the responsibility of ordering stock based on their own knowledge and past data already sold to customers during the previous day. References Antony, J., Setijono, D., Dahlgaard, J. J. (2016). Lean Six Sigma and Innovation an exploratory study among UK organisations. Total Quality Management Business Excellence, 27(1/2), 124-140 Drohomeretski, E., Gouvea da Costa, S. E., Pinheiro de Lima, E., Garbuio, P. R. (2014). Lean, Six Sigma and Lean Six Sigma: an analysis based on operations strategy. International Journal of Production Research, 52(3), 804-824. Gupta, D. (2015). Success Using Lean Six Sigma in Terms of Operations and Business Processes. Hamburg: Anchor. Gygi, C., BarCharts, I. (2016). Lean Six Sigma - Quick Study. [Boca Raton, Florida]: Quick Study Reference Guides. Jung-Lang, C. (2017). Improving Inventory Performance through Lean Six Sigma Approaches. IUP Journal of Operations Management, 16(3), 23-38. Ptacek, R., Motwani, J. (2011). The Lean Six Sigma Pocket Guide XL: Combining the Best of Both Worlds Together to Eliminate Waste! Chelsea, MI: MCS Media, Inc. Rampersad, H. K., El-Homsi, A. (2007). TPS-Lean Six Sigma: Linking Human Capital to Lean Six Sigma: a New Blueprint for Creating High Performance Companies. Charlotte, N.C.: Information Age Publishing. Schonberger, R. (2008). Best Practices in Lean Six Sigma Process Improvement: A Deeper Look. Hoboken, N.J.: Wiley. Taghizadegan, S. (2006). Essentials of Lean Six Sigma. Amsterdam: Butterworth-Heinemann. Taghizadegan, S. (2013). Mastering Lean Six Sigma: Advanced Black Belt Concepts. [New York, N.Y.] [222 East 46th Street, New York, NY 10017]: Momentum Press. Vijaya Sunder, M. (2013). Synergies of Lean Six Sigma. IUP Journal of Operations Management, 12(1), 21-31.